Article: HÄZE Tokyo Marks 100 Days Since Launch
HÄZE Tokyo Marks 100 Days Since Launch
HÄZE Tokyo marks 100 days since its official launch on June 1, 2026.
We would like to sincerely thank everyone who has discovered our fragrances through the official online store and our pop-up stores in Tomigaya, Daikanyama, Nakameguro, and Kichijoji.
100 Days Since Launch: How Customers Are Choosing Fragrance
HÄZE Tokyo approaches fragrance not as something that must be limited to a single signature scent, but as something that can change with your mood, the time of day, and the place you are in.
Sales data collected from June 1 through August 31, 2026, shows that the HÄZE Tokyo Starter Set, which brings together all three fragrances and a dedicated refillable case, accounted for approximately 60% of product sales through our official online store.
The Starter Set also represented more than half of sales through our offline channels, primarily our four Tokyo pop-up stores.
Whether shopping online or experiencing the fragrances in person, many customers chose to begin with all three scents rather than selecting only one.
Still Moss Was the Most-Chosen Individual Refill
Among individual 10mL fragrance refills sold across online and offline channels, Still Moss was the most frequently selected, accounting for approximately 44% of total individual refill sales.
| Fragrance | Share of Sales |
|---|---|
| Still Moss | Approximately 44% |
| Nightwalk | Approximately 35% |
| Soft Dawn | Approximately 21% |
Because the Starter Set includes all three fragrances, these figures cover only fragrances purchased as individual refills.
We see these results as more than the popularity of a set. They reflect a growing interest in keeping several fragrances close at hand and choosing between them according to different moments in daily life.
Different Choices Online and at Our Pop-Up Stores
The refillable case included in the Starter Set is available in White and Black. Online, White represented approximately 60% of case selections. At our offline pop-up stores, Black accounted for approximately 60%.
These results suggest that the way customers choose can differ between viewing a product on screen and holding it in person—not only for fragrance, but also for the color of the case.
HÄZE Tokyo will continue to observe how fragrance is chosen across both online and physical spaces while proposing new ways to experience a portable, refillable 10mL fragrance system.
Our Next Tokyo Pop-Up Opens in Tomigaya on September 18
To mark 100 days since launch, HÄZE Tokyo is returning to Tomigaya—the neighborhood where we held our first pop-up store.
Visitors will be able to experience Soft Dawn, Still Moss, and Nightwalk in person. The pop-up will also offer an opportunity to explore the 10mL format and handle the dedicated HÄZE Refillable Case.
HÄZE Tokyo Tomigaya Pop-Up Details
- Dates
- –
- Opening hours
- 11:00 a.m.–7:00 p.m.
- Location
- Horiguchi Building 1F, 1-9-14 Tomigaya, Shibuya-ku, Tokyo
- Access
-
2-minute walk from Yoyogi-koen Station on the Tokyo Metro Chiyoda Line
5-minute walk from Yoyogi-hachiman Station on the Odakyu Line
See full details of the September pop-up
We look forward to welcoming you in Tomigaya.
Read the Full Press Release on PR TIMES
Our press release shares further details on the first 100 days of HÄZE Tokyo, including sales data, fragrance and case-color preferences, and the idea behind choosing more than one fragrance for different moments.
