HÄZE Tokyo Launches as a Tokyo-Based Refillable Fragrance Brand
HÄZE Tokyo (Haze Tokyo) has published its official launch press release on PR TIMES ahead of the brand’s official launch on Monday, June 1, 2026, as a Tokyo-based refillable fragrance brand.
The press release introduces the brand concept of HÄZE Tokyo, its Product System, and the first product lineup, including the Starter Set, 10mL Refill, and Refillable Case.
HÄZE Tokyo is built around the concept, “Organize your thoughts and atmosphere through scent.” Rather than presenting perfume simply as a personal preference or luxury item, the brand proposes fragrance as a portable tool for shifting one’s mood, space, and state of mind in urban everyday life.
The press release also introduces the upcoming POP-UP STORE series, “Moments in Between,” which will begin after the brand launch. The first event, “01 Yoyogi Park,” is scheduled to take place in the Yoyogi Park area from Thursday, June 4 to Sunday, June 7, 2026.
The full press release is available on PR TIMES.
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